As time passes, media is being forced to redefine itself in new and unique ways: newspapers and magazines are forced to turn online as opposed to print and television is becoming more viewer-selected and streaming in nature. Film is equally faced with an uncertain future: few are able to predict the manner in which film presentation will take place in coming years. Some contend that film is already dead, replaced with “new media” such as mobile technologies and digitization of images and sounds. However, the argument stands that film has not been removed from society nor has it been labeled as extinct; instead, it has simply redefined itself to meet the changing needs of society, a common historical trend in countless aspects of Americans’ lives (Rodowick).
This is, however, the first time changes of this nature have had to be addressed in terms of media: for generations, analog formats, such as film, had been relied upon. The debate rages regarding whether the alteration in the presentation of film constitutes the eradication of the item itself, or if the concept of “film” is able to redefine itself, regardless of whether or not it relies upon the physical item known today as “film” (Friedberg). Forward progress would push society away from the use of traditional film: smaller, more portable technologies are readily accessible and easy to use, making the transition to these alternative formats seem significantly more appealing to the average user (Rosen).